2023 Accessory Trends to Consider when marketing your clothing brand

Clothing products are the heart of any clothing brand, which is why businesses have to ensure their products match their target audience’s interests. As we visited in a previous post on the ‘Top 5 Fashion Trends for Fall and Winter’, your clothing brand can benefit from capturing the current zeitgeist of the season to ensure relevancy. However, it’s not enough to take only product photos to facilitate business— you need to market your brand well to connect to your target audience.

To attract more consumers it’s more effective to highlight how products may fit into everyday life. One way brands can cast clothing is to accessorize outfits. Accessorizing can go a long way in complementing outfits, expressing unique personal styles, and serving practical purposes, encouraging people to adopt clothing they can relate to. Given how effective accessorizing can be, below are some accessory trends to consider when marketing your clothing brand this year:

Supersized Bags

In previous years, the fashion industry has experimented with micro bags that have been charming but otherwise impractical. Today, supersized bags have entered the fashion world, from regular totes to those that seem strangely huge. One of the more unusual choices among celebrities includes those designed by Balenciaga, which many likened to a “trash” bag. Compared to micro bags, these accessories serve greater functionality in real life. The bags have more room while still looking chic, which makes them and their paired outfits more appealing to regular consumers.

Sunglasses

For brands showcasing their collection outdoors, there’s no better way to accessorize their models than with sunglasses. Eyewear only frames the model’s face, so it complements an outfit without taking attention away from it. A good example of how sunglasses can elevate a look is Grammy-nominated singer Ciara. The singer regularly wears statement sunglasses to create an empowering look, such as red-tinted sunglasses with a red bikini.

If you are looking for a classic look to elevate your clothes, you can follow suit by using iconic sunglasses brands. Eyewear retailer LensCrafters showcases the timeless Ray-Ban sunglasses, such as the Aviator and Clubmaster, that have been used in multiple modeling campaigns. Not only do these come in various fashionable styles and colors for adults, but they also have a selection designed for kids— perfect for younger models. As shown by Ciara, when the color of the glasses matches the color of the outfit, it creates more “harmony” in the look, and the clothing appears more impressive to the viewer.

Corsage

Pinning fabric flowers is nothing new, but it can be a great way to enhance an outfit without buying anything huge. The corsage can be in almost any shape or form, such as a bracelet, a choker, earrings, or a brooch. These can also be placed anywhere, from a bag to even a hairpin. In the case of American singer-songwriter Phoebe Bridgers, her black satin slip dress by Rodarte featured a 3D flower corsage fastened at the center of the neckline. As these are usually small, they are not intrusive on clothing and can give a pop to mono-colored or plain outfits.

Bucket Hats

The bucket hat is a versatile piece that comes in various designs and colors. Much like sunglasses, bucket hats don’t interfere with any part of a model’s outfit. Furthermore, it can be a great way to showcase some personality— broadcasting clothing brands as fun and trendy. Given its nature, it’s unsurprising that it has become an alluring part of streetwear fashion.

Before any marketing campaign, it helps to experiment with different accessories and colors to see which melds best to highlight an outfit rather than overwhelm it. Through careful selection, accessories can elevate your brand’s clothing and attract more customers to your business.