Sample SKU Plan Women’s Activewear

Objectives

• Launch a tight, premium first collection that can scale cleanly as demand grows.

• Balance evergreen core styles (high margin, repeatable) with Statement/Image Items (brand-building, design-forward).

• Keep MOQs realistic for a startup; pick regions by target cost + timeline.

Brand Assumptions

• Aesthetic: minimal, premium, body-contouring, studio-to-street.

• Palette: Black, Deep Navy, Bone, Seasonal Color (1).

• Size curve (XXS–XXL): 1 / 2 / 3 / 3 / 2 / 1 (opt-in XXS/XXL as demand proves).

• Fabric families:

  • Buttery brushed nylon/elastane 250–300 gsm (leggings/bra/tight tops).

  • High-compression nylon/elastane 280–320 gsm (running/HIIT).

  • Technical rib seamless (bra/tank).

  • Lightweight recycled nylon with DWR (outerwear).

  • Powermesh for lining/support.

Collection & SKUs (Season 1: 12 STYLES)

A) Core Foundations (Tier 1/2) — Evergreen

1. LEG-01 Core High-Rise Legging (25”) — Brushed 275–285 gsm, clean waistband, hidden pocket
   Colors: Black, Deep Navy | Qty: 200/color (USA/MX CMT) or 600/color (KR/VN FPP)

2. BRA-01 Core Longline Bra — Medium support, brushed jersey, powermesh liner
   Colors: Black, Deep Navy | Qty: 200/color (CMT) or 600/color (FPP)

3. TNK-01 Core Fitted Tank — Built-in shelf; coverstitch details
   Colors: Black, Bone | Qty: 150–200/color (CMT) or 600/color (FPP)

4. SRT-01 Core Bike Short (7”) — Double-layer waistband; no side seam
   Color: Black | Qty: 200 (CMT) or 600 (FPP)

B) Statement / Image Items (Tier 2/3) — Brand-Building

1. LEG-02 Power Legging (26”) — High-compression 290–300 gsm; bonded hem; phone pocket
   Color: Black | Qty: 250–300 (FPP ideal; CMT possible at higher cost)

2. BRA-02 Cross-Back Support Bra — Medium-high support; adjustable straps
   Colors: Black, Pop | Qty: 200–300 total

3. TOP-01 Long-Sleeve Run Top — Lightweight nylon/elastane; quick-dry; thumbholes
   Colors: Black, Deep Navy | Qty: 150–200/color

4. OWR-01 Packable Running Shell — Recycled nylon w/ DWR; bonded zip; back vent
   Color: Black | Qty: 150–250 (FPP in KR/VN preferred)

C) Seamless + Dresses (Statement Capsule)

1. RIB-01 Seamless Rib Bra — Engineered zones; removable cups
   Colors: Black, Bone | Qty: 250–300 total (seamless partner)

2. DRS-01 Court/Studio Dress — Built-in shorts liner; shelf bra
   Colors: Black, Pop | Qty: 150–200/color

D) Accessories (Low Risk)

1. SCK-01 Cushioned Crew Sock (OS) — White/Black logo; Black/White logo | Qty: 300/colorway

2. TOT-01 Studio Tote (OS) — 14oz organic canvas; interior zip pocket | Qty: 300

Total initial buy (CMT-leaning): ~3,000–4,000 units depending on color breadth.

Scale path (FPP): move bestsellers to 600+ units per color per style.

Regional Sourcing & MOQs

• USA/MX (CMT) — Faster, lower MOQs (≈150–300 per color), higher unit cost; best for first run + fit dialing.

• KR/VN (FPP) — Superior technical capability, best landed costs at volume; MOQs typically 600+/color/style.

• Seamless — Specialized mills (KR/CN/IT); MOQ typically 600+ per color/style.

Example Target Cost Ranges

Use these sample target costs to guide region, fabric, and construction choices for your activewear collection. To help calculate use our target costs guide.

• Core Legging (brushed): $14.00–$21.00 FPP | $22.40–$30.80 CMT

• Power Legging (compression, bonded): $19.60–$30.80 FPP | $30.80–$44.80 CMT

• Core Bra: $8.40–$14.00 FPP | $14.00–$22.40 CMT

• Seamless Bra: $11.20–$18.20 FPP (program dependent)

• Long-Sleeve Run Top: $11.20–$16.80 FPP | $16.80–$25.20 CMT

• Running Shell: $30.80–$53.20 FPP | $53.20–$77.00 CMT

• Court/Studio Dress (liner): $22.40–$36.40 FPP | $36.40–$53.20 CMT

• Socks: $2.80–$4.90

• Tote: $4.90–$8.40

Size Curves (starter)

• Bras: XXS–XXL → 1 / 2 / 3 / 3 / 2 / 1

• Bottoms/Leggings: XXS–XXL → 1 / 2 / 3 / 3 / 2 / 1

• Dresses/Tops: XXS–XXL → 1 / 2 / 3 / 3 / 2 / 1

• Accessories: OS

Graphics & Branding

• Minimal heat-transfer logos (tonal; reflective on performance).

• Woven main + care labels; fabric story where relevant (e.g., brushed vs compression).

Calendar (example)

• Week 0–1: Brief, target costs, palette

• Week 1–3: Tech packs, dev patterns

• Week 3–6: Proto 1 + fit

• Week 6–9: Revisions + PPS

• Week 9–10: Bulk booking

• Week 10–18: Production (region dependent)

• Week 19–22: Inbound & DC