Lola Gallery
Website rebuild and search growth. A flat build fee, plus a commission on the bookings the new funnel produces.
Kretz Consulting rebuilds the Lola Gallery website on a search-ready platform, sets up the Google profile and rental listings, and runs the growth work that turns searches into bookings. Compensation has two parts: a flat $5,000 build fee, and a 15% commission on bookings that come through the funnel we build and track, for twelve months, with a small minimum during the first three months while bookings ramp.
The rebuild. $5,000 flat.
A new site built to be found, with the pages Google and renters actually need. The brand and look are kept intact.
| Page | What it does |
|---|---|
| Home | Brand-forward hero, current exhibition, and clear paths to visit, rent, and contact. |
| About | The gallery story, the space, the Chinatown and downtown context. Text search engines can read. |
| Exhibitions | Current and past shows and artists. Updatable. The content that earns the gallery searches. |
| Visit | Hours, address, map, parking, accessibility. The local anchor, with location structured data. |
| Rent the space | Capacity, square footage, amenities, event types, photos, pricing guidance, and an inquiry form. Primary booking page. |
| Filming and photo shoots | Location details and rates for productions, with an inquiry form. Targets high-value, low-competition searches. |
| Contact | Form, phone, email, map, and social. The conversion catch-all. |
Also included in the build
- Search-ready build on Next.js and Vercel: server-rendered, fast, mobile-first, and fully crawlable, with near-zero hosting cost.
- Owner-editable content: a lightweight content system (Sanity) wired to the exhibitions and updatable pages, so the gallery can add or change shows, photos, and hours with no developer. Includes a short training handoff.
- On-page SEO written for the target terms: titles, descriptions, and headings for gallery, event, filming, and Chinatown searches.
- Structured data for local business and events, so Google and AI results can read and cite the space.
- Booking and call buttons on every page, with inquiry forms delivered to email through a serverless endpoint and connected to tracking.
- Tracking installed at launch: form tracking and a tracked call number, so every funnel booking is measurable. This is what makes the commission fair to both sides.
- Google profile and listings setup: event and venue categories added, and profiles created on Peerspace, Giggster, Storefront, and Eventup.
- Analytics and Search Console connected, plus one design review and two content revision rounds.
Running the funnel. 15% of the bookings it makes.
For twelve months after launch, Kretz Consulting runs the growth work and earns a commission on the bookings that come through the funnel we built and can track. There is no ongoing retainer. A small monthly minimum covers the first three months while bookings ramp, then it moves to pure commission.
Ongoing growth work
- Google profile: weekly posts, fresh photos, and category and content optimization to climb the local map.
- Review engine: a steady process to grow reviews past the galleries ranked above you.
- Listings: maintained on Peerspace, Giggster, Storefront, and Eventup so the space earns while search matures.
- Content: one new or updated page or post each month, aimed at a booking search term.
- Reporting: a monthly one-page summary of inquiries, bookings, and search movement.
What counts. A qualified booking is any paid rental, event, or shoot that comes through the funnel Kretz manages and tracks: the website inquiry form, or a call or message from the tracked Google profile number. Commission is 15% of the amount the gallery collects on each qualified booking, for twelve months from launch.
What does not count. Bookings through third-party marketplaces (Peerspace, Giggster, Storefront, Eventup, and similar), and bookings from the gallery's own existing network. Those are 100% yours. Marketplace bookings run through their own systems and cannot be fairly attributed here, so they are excluded.
Example. A $1,200 event booked through the site inquiry form: commission is $180. The same event booked on Peerspace: no commission.
Ramp period. For the first three months after launch, the monthly amount is the greater of a $300 minimum or the commission earned. From month four it is pure 15% commission with no minimum.
Commission, or the ramp minimum in months one to three, is invoiced monthly, based on shared booking records and the tracking dashboard, due within 15 days. The gallery keeps every marketplace and network booking in full.
Live in four to six weeks. Compounding after.
What is in, and what is not.
Included
- Full site rebuild, seven pages, brand kept
- Owner-editable content system for exhibitions
- On-page SEO, structured data, mobile and speed
- Google profile and rental listings setup
- Tracking for funnel attribution
- Twelve months of growth work
- One design review, two content revision rounds
Not included (available as add-ons)
- Paid ad management (Google, Meta)
- Professional photography or video production
- Brand or logo redesign
- Online store or art sales functionality
- Copy in languages other than English
- Extra revision rounds beyond those listed
What keeps this on schedule.
What the gallery provides
- Brand assets, images, and exhibition and artist information.
- Space specs and rental rates for the events and filming pages.
- Access to the domain and Google Business Profile.
- Booking records and tracking access, so commission can be calculated.
- Feedback within three business days at each review.
Terms
- The deposit reserves the build slot and is non-refundable once work begins.
- Site ownership, including the code repository and content system, transfers to the gallery on final Phase 1 payment.
- Hosting (Vercel) and the content system (Sanity) run on free or low-cost tiers suited to this site, on the gallery's own accounts. Expect near-zero monthly platform cost beyond the domain.
- The commission applies to qualified funnel bookings within twelve months of launch. Either side may pause the growth work with 30 days notice; commission on funnel bookings during the term still applies.
- Pricing in this document holds through the valid-until date above.
Approve to begin.
Signing here approves this scope and authorizes the Phase 1 deposit. Kickoff follows within a week, with the new site live in about four to six weeks and the profile and listings working in parallel.
Notes. Search and rental data referenced in the accompanying proposal is from Google and Peerspace, pulled July 2026. Booking and revenue figures in that proposal are conservative planning estimates, not guarantees. This document sets scope, deliverables, and commercial terms; it is not a substitute for a formal contract, and either party may formalize legal terms separately before work begins.